Mastercard co branded cards: MasterCard co-branded credit cards are special payment cards offered through partnerships between MasterCard and various companies, brands or organisations. These cards offer users favourable benefits and rewards for partner products or services, making them a valuable option for brand fans or loyal customers. Here’s a comprehensive guide to understanding MasterCard co-branded cards and their key benefits.
What are Mastercard co branded cards?
Co-branded cards are credit cards issued by a financial institution in partnership with a third-party brand. These cards feature the MasterCard logo and associated brand logos, providing unique benefits to this partnership.
- Examples of partnerships: Airlines, hotels, shops, restaurants and more.
- Goal: Increase customer loyalty through rewards in the partner ecosystem.
KEY FEATURES AND BENEFITS
1. Rates:
- Earn points, miles or cash back when you shop with partner brands or make regular purchases.
- Earn rewards on flights, hotels, merchandise, gift cards and more.
2. Exclusive Benefits:
- Priority benefits such as early boarding (airline card) or late check-out (hotel card).
- Discounts on related brand goods and services.
3. Mastercard Network Benefits:
- Recognized worldwide by over 80 million merchants.
- No protection against fraud.
- An invaluable experience that provides access to exclusive events and offers.
4. Level cards for various benefits:
- Mastercard co branded cards are available at Standard, Gold, Platinum and World/World Elite levels with increasing benefits.
Popular Types of Mastercard co branded cards
1. Aerial Maps:
- Example: JetBlue Mastercard, Frontier Airlines Mastercard.
- Benefits: Earn miles on purchases, free baggage check-in and discounts on in-flight services.
2. Hotel Map:
- Example: MasterCard Alternative, Radisson Rewards MasterCard.
- Benefits: Free nights, room upgrades and faster points redemption.
3. Retail Card:
- Example: Costco Anywhere Visa from Citi (accepts MasterCard in Canada), Sam’s Club Mastercard.
- Benefits: Cashback on fuel, groceries and daily grocery purchases.
4. Gas Station Maps:
- Example: BPme Rewards Mastercard.
- Benefits: Discounts on fuel purchases and cashback at gas stations.
5. Menu and Entertainment Menu:
- Example: Hard Rock MasterCard.
- Benefits: Rewards for food and event expenses.
How to choose the right Mastercard co branded cards
When choosing a co-branded MasterCard, consider the following:
1. Spending Habits:
- Assess where you spend the most money (for example, travelling, shopping or eating out).
2. Compensation Structure:
- Find cards with the highest rewards percentages in your favorite spending categories.
3. Expenses:
- Evaluate annual compensation and compare it with potential rewards and benefits.
4. Partner Loyalty:
- Choose a brand you interact with regularly to maximize the value of the card.
Tips for Adding Value
- Target Spending Use your card primarily for purchases from partner brands for maximum benefit.
- Combine with Loyalty Programs Combine rewards with partner brands’ loyalty programs for even more benefits.
- Track Offers: Monitor promotional periods when points or cashback rates increase.
- Pay your balance in full. Avoid interest by paying your balance in full every month.
MasterCard co-branded cards offer a unique way to earn rewards and leverage your favorite brands. By choosing a card that matches your spending habits and lifestyle, you can reap significant savings and special benefits. Explore your options and increase your purchasing power with a co-branded MasterCard tailored to your needs.